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David Marinac
Retail Packaging Design + Global Packaging Sourcing & Solutions for Packaging Resellers | used by 🧂McCormick 🍫Mars 🥪Kraft
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Sales Manager for Packaging Resellers—What Is Your Business Development Strategy?Legit question for Sales Managers of Packaging Resellers... but sadly, many don't have a Business Development Strategy. Selling more isn't a sustainable strategy if you lack the right profit margins and market penetration.I'm amazed that many Packaging Resellers have avoided specialized packaging. Why is that? Is it fear of the unknown? Lack of knowledge about the packaging itself or where to find it? Or is it uncertainty about how to position and sell it?I’ve repeatedly shared that specialized packaging is a ripe, untapped, rudderless segment of the packaging business just waiting for someone to embrace it. Profit margins of 25-30-40% are the norm, and the business repeats over and over again. At a time when selling commodity items becomes increasingly cut-throat (we call this selling hot dogs), what will it take for the Veritivs, Crowns, or Ororas of the world to invest time in learning about it?Aseptic PackagingBiodegradable – CompostableHigh-Temperature FilmsMedical-AutoclavePet Packaging (to contain heavy fat content)Sales Managers, isn’t it your job to grow Sales and Profits? Just asking for a friend...
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Isha Dhar
B2B Automotive | Channel Marketing India | India e-commerce | B2B sales | B2C sales | Story Teller | Poet | Heyoka Empath | Life Coach
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Business… many people ask me why sales now again. You did had chances in marketing, and could have switched to some office based role. Isn’t it too much now to travel and go all that field runs? Well, to that… have you felt the pure form of joy (ya, May be when u held your child in your arms first time)?The road of challenges to have that first cup of tea with customer (prospect) after long follow-ups. Every time learning a new way of business for customer to show you care (being consultant). The thrill of negotiation, the assertiveness of ‘I know better‘, the heartful efforts to show that ‘I got your back’ (trainings), to paint the bigger picture of different perspectives (building relationships). The joy of adding Value! How come one doesn’t want to be in Sales!!!!
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Why is sales so important? Why are sales people so important?Because nothing happens until someone sells something.People in your organization who are afraid (or jealous) of sales deep down know their positions are based on your sales efforts. If you don't have a customer, you don't have a job.A great promoter told me, "you can't sell beer to people who aren't in your building. Empty seats don't drink anything."There is a tendency in all businesses to treat sales people as a necessary evil. I've worked in broadcasting and sports, it's the same in both.If sales people don't sell, you don't have a job. This is why supporting sales is important....whether you want to admit it or not.
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Bendik Eide Anskau
Building and scaling sales teams for 7 & 8-figure companies
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For me sales is all about helping people make the right decision. And in the process you need to make sure they don’t get in their own way. When you have the right product with a good offer, it makes it easy to push them when they let their own overthinking or fears stop them from going after what they want. That’s why we’re super careful to only work with the best companies in the industry, who are massively successful at what they’re teaching. 💰
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Bendik Eide Anskau
Building and scaling sales teams for 7 & 8-figure companies
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For me sales is all about helping people make the right decision. And in the process you need to make sure they don’t get in their own way. When you have the right product with a good offer, it makes it easy to push them when they let their own overthinking or fears stop them from going after what they want. That’s why we’re super careful to only work with the best companies in the industry, who are massively successful at what they’re teaching. 💰
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Mathew Gaucher
Website design, development, copywriting, and management for industry-leading companies. Previous agency founder. (acq in 2023)
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Sales doesn't have to be slimy or disingenuous. You can sell your products and services without being pushy if you:> Convery your passion and vision> Explain your story and create an emotional connection> Communicate the value you provide clearly and solve a specific problem> Show tons of proof that proves competency and a good reputation> Be transparent about expectations and results> Give away free value online in the form of videos, documents, and courses
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Steven Arthur George
Leading B2B sales for cannabis companies -> 📈
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Sales isn't for the weak-hearted. I've seen it over and over in start-up businesses. Out of nowhere, everyone becomes a commercial expert...And think they can do your job better than you can. But here's what most of them tend to forget.Sales is more of an art than a science. And goes far behind the books. It's about communication. Wise listening skills. And trust...Not only with your customers. But with your entire team around you as well. Because you're always gonna be selling. Whether it's the product/service. Or your skills for the job. That's how it goes...As I said from the start, it's not for a weak heart! With Love,Steven Arthur GeorgePs. What's the first thing you think of when you think of sales?
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Callan Harrington
I help early-stage B2B companies build repeatable sales processes that lead to predictable growth.
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Sales Leader: “What is the last book you’ve read?”Sales Candidate: “I honestly don’t read very many books”Don’t write someone off because they don’t read books. I read a ton of books, and I used to ask this question, which was a mistake. Some of the best reps I’ve worked with didn’t read books. Instead of asking the book question, try this to asses curiosity: 1) Ask them, “What did you do to learn about your customers in this position?”What was your process?What sources did you read, watch, or listen to?How did you apply the information you learned?2) Ask them these exact questions at each job they had and look for patternsIs there a pattern of curiosity, or did they do this one time?3) Evaluate the total picture instead of how they answer one question Just because they don’t read books doesn’t mean they aren’t curious.
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Christine Barrington
Digital Print Evangelist, Flexible Packaging SME: Pouches • Rollstock, Manufactured In-House
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I had a sales manager once who would tell me: "CB, you gotta see through the bullsh*t" It's my responsibility to find and bring in work that will allow our team to thrive, so a strategic, focused approach is crucial. In my world, it's easy to fall into the time-suck trap of tire kickers because the line between someone who is only dreaming, and a legitimate new brand needing help is not always so clear. I've learned that getting detailed answers on "how," "why," and "when" during the discovery phase can save a vast amount of time for everyone.I believe that no matter what kind of #sales you do, having a very targeted approach is the key to success. #stayFocused #pouches #rollstock #digitalPrint
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Benjamin Hyneck
Certified Professional Coach
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Sales is not: convincing someone to buy something!Sales is: providing a solution to a problem and getting paid for it. That simple. Nothing morally wrong with it. Actually quite the opposite.
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